What Became of Square

Monotype

Monotype

Unique, 11 3/8″ x 11 1/2″.
2012

Square is square.

This statement at first made me think of just a literally flat square shape. This was quickly followed by that a square is perhaps ‘uncool’, so so square man. How could I make square part of ‘the cool’? What makes square, a ‘square’? What would happen if you slowly started to take its soul away? How would this affect the other ‘squares’?